Journal of Leadership in Sport and Management: an Interdisciplinary Forum for Scientific Discourse

Abstract

Modern sports involve a wide range of interactions between athletes, coaches, managers, and fans, creating a complex network of relationships. Managers must skillfully address various organizational needs across multiple factors. In the constantly changing world of sports, managers face diverse challenges such as team performance, athlete development, fan engagement, and maintaining the organization’s sustainability. Hence, sports managers’ roles have grown to include strategic decision-making, operational efficiency, as well as strong leadership and promoting a positive organization culture.